The most efficient and intelligent brand safety and suitability provider
Whether it’s ad performance, access to data, session depth or traffic, our suite of AI powered tools help drive your digital efficiency
What is mantis?
Mantis is a brand safety and contextual product built by Reach PLC, the UK's largest digital news publisher. Mantis was built to solve the problem of imprecise and overzealous buy-side blocking, and uses natural language understanding to read content and provide brand safety and contextual targeting that is accurate and customised. Our aim is to make AI powered solutions for a more precise and transparent advertising ecosystem for publishers, brands and audiences.
How it works
Mantis is a brand safety and contextual intelligence product powered by IBM Watson AI. It analyses a page’s content and video to identify topics and tone. By understanding the full context of a page, Mantis uncovers in-depth contextual signals, enabling more precise and enriched targeting.
We have seen delivery improvements of 50%+ when we use mantis vs advertiser side tool.
- Immediate Media
Who we work with
