Leading automotive brand case study
Campaign objective:
- Raise awareness for new SUV model
- Campaign to be fully delivered by mantis brand safety content tags
Auto received a data CTR average of 0.75% using Mantis data compared to the 0.21% market autos & motor vertical.
Top audience behavioural topics
Looking beyond the main target audience, we have identified engaged overlap with mantis content tags, showing the additional reach of the target audience.
Index
Users who engaged with the campaign
Auto Intenders
+2.8
Auto Owners
+1.7
Home DIY
+1.3
Parenting
+1.6